The airline’s former Dallas hostess college is set to become a boutique hotel, joining other projects across the country spotlighting nostalgic carriers.
By Kyle Arnold – November 18, 2020
Braniff International Airways may have died in 1982 when the Dallas carrier went out of business, but its image is getting a second life on purses, pillows, an office building and soon on a boutique hotel at the site of its former flight attendant dormitory.
Centurion American, which developed downtown Dallas’ swanky hotspot Statler Hotel, bought the former Braniff “hostess college” in 2019 and has worked a deal to put the Braniff name on a new boutique hotel, along with other nods to the defunct company and aviation history.
Braniff, the Texas airline that grew into an international competitor in the wild early days of commercial aviation before heavy debt and high fuel prices pushed it into bankruptcy, is getting a second life as travel enthusiasts look to recapture the yesteryears of flying and marketers turn to bygone brands.
Developers decided to keep the name on the old Braniff Centre building at Dallas Love Field for a new retail, office and restaurant development that reopened earlier this year. Braniff joined a list of former airlines enjoying a recent revival.
Continue reading at The Dallas Morning News.
